beautyboss^®

The Beauty
Entrepreneurship
Company.

AI + Platform that
launches D2C beauty
companies in 10 mins or less.

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What we’re disrupting

Avon for the TikTok Shop age.

Avon proved it: give women a turnkey beauty business, and it becomes a $9.7B industry. But the model is 140 years old and eroding.

Meanwhile, TikTok Shop will do $23.4B in US sales in 2026 — with beauty the largest category.

BeautyBoss is a new 🔑 TurnKey business model for the TikTok Shop age.

We give women their own custom beauty business for $0 upfront and $0 for inventory.

TikTok Shop and Shopify powered beauty product collage

Who we serve

We’re empowering Sally Sue, to create Sally Sue Organics.

She loves side hustles — Etsy, Poshmark, Avon, Mary Kay. But owning her own brand meant risking her entire life savings — up to $50,000 upfront.

BeautyBoss removes all risks from Beauty Entrepreneurship. Her own brand. Her name on the bottle. No inventory. No risk. No Money Upfront.

The AI

Anyone can create a brand with ready to sell products in under 10 minutes.

Every setup friction is gone. She types an idea and walks out with a shelf-quality, ready to sell product line.

Step 1

Describe her idea

Step 2

AI generates the brand

Step 3

Pick products

Step 4

Publish & sell

1,059

Brands generated since Feb 2026

63.1%

Label generators who convert to paid

All Startup Frictions have been Removed.

What used to cost $50,000 now costs $0. 6 months time is 6 hours.

Logo design

Label design

Inventory

Product development

Warehousing

Packaging

Try Creating your own brand for free now with our AI→

The Solution

The BeautyBoss platform
is a proprietary, in-house engine.

We built and control every layer — app, AI, labeling, fulfillment, and our US factory floor. No outsourcing. No middlemen. One vertically integrated platform that turns an idea into a shipped product.

All in One Platform

AI brand generation

Proprietary design-ready AI

Product Development

Formulated & tested in-house

Order Automation

Hands-off order processing

On-demand Fulfilment

Never touch product

Premium skincare bottles created with BeautyBoss

Ever Élan

built with BeautyBoss

Proof

1,059+ brands built by our AI.
600+ launched, selling live.

Real storefronts, built and launched by everyday creators on BeautyBoss — shipping right now.

Farm & Face

Evolume Skin

Indigo Alien Beauty

Aurora Theory

NuevaGlow

Tir Na Glow

Amara

Journey

Ever Élan

Solace.Skin

Slap That Ash

Lumari Skin

Dermova

Serivah

Char Nicole Luxe

Lunelle Riche

Evryderm

Serenova Skin

Divina Bella

Skin by Dolly

Va-Silvana

SAB'SHINE

Elevate Dermal

Elaris

Zevaera

Secret of Skin

Vitality Vibes

Totally Tona's

Val's Beauty

Sorellé

LUMIVAIRE

Le Malka

Katherine Liv

Ashloe

Orlaith

VERE

Luxe

Girl Therapy Glow

Luelix

Truth + Youth

Lia Merlise

KYA MAN

Yujin Nari

KYA Beauty

Solmara

Raynèe

Siempre

SKINPERLE

House Meridian

Allure

LaniLuxe

Nurture Me

Pure Elegance

Wollat

LumaMuse

Brunettebarbie

She Is Skin

Sotîl

Floravayn

Pure Ethereal

WILDSTOCK

Luna Skincare

De Luna Skin

Showing 63 of 600+ live brands.

Traction

The engine is already running.

$904K

Revenue since the Mar 2025 SaaS launch

1,847

Lifetime paying subscribers

1,059

Brands generated with our AI

$601K

Merchant retail sales (GMV)

14,939

Orders shipped — 29,916 units

7,967

Registered creators

Measured platform data through Aug 14, 2026. 5,758 logos and 1,462 labels generated since the AI layer went live in Feb 2026.

Business Model

Three ways we earn —
on every brand we create.

01 · SaaS

Subscription

$67/mo

Recurring platform fee per creator.

02 · Product

Wholesale margin

30%

Gross margin on every product printed & shipped.

03 · Services

Done-for-you

50%

Gross margin on website design and creative services.

A compounding flywheel: more creators → more orders → more factory utilization → lower unit cost.

The math to $1B

60,000 Sally Sues.
$1 billion valuation.

Based on current figures: 7.7-month tenure · $500 gross profit per member · 15x ARR*.

01

7.7 mo

Member tenure

Average active lifetime

02

$500

Gross profit per member

Lifetime value per Sally Sue

03

15x

ARR multiple

Bull-case valuation multiple

04

60,000

Target members

Active Sally Sue-style entrepreneurs

60K members×$500 GP/member×15x ARR=$1B+

How we get there

Webinars + Celebrity partnerships.

*Bull case multiple. At a conservative 10x: 90,000 members. The math still works.

The Moat · Competitive Landscape

The field

selfnamedBLANKASupliful

Why we're different

01

Our own AI — Brand & Label creator

We invented our own AI that creates production-ready artwork, not mockups. Design your brand and labels in minutes.

TRY OUR AI →

02

6 million orders of experience

via our sister company ShineOn

Our team has printed, packed, and shipped millions of units. We know how to run a factory floor.

03

We run our own factory floor

A proprietary system — not outsourced, not middle-manned. We control the line.

Roadmap

ROADMAP: From infrastructure to an operating system for brands.

2025

Infrastructure

650 brands live, 30,000+ orders shipped, fulfillment proven at scale.

Q3 2026

AI Designer

Full AI brand generation and automation — design-ready files, labels, and packaging.

Q1 2027

Website builder

Custom storefront builder; more sales channels beyond Shopify.

Q3 2027

Beyond beauty

Diversify into supplements, health & wellness — multiplying the TAM.

Team

Operators who've already
done this at scale.

CEO & Founder

Eric Toz

Bootstrapped ShineOn to $400M in sales. Built one of the most engaged e-commerce communities online. Print-on-demand expert.

CTO

Dan Richards

A foremost Shopify engineering expert and Eric's partner from ShineOn. Formerly at ShapeUp (acquired by Virgin).

Investor & Advisor

Mike Salguero

Founder & CEO of ButcherBox, a $600M/year subscription business with over $3B in lifetime revenue.

The Ask

Raising $5M
Seed Round to scale the engine.

Most of the heavy infrastructure is already built. This round funds the next phase: scaling growth, testing channels, and doubling down on what works.

20%

Engineering & AI

Continued development of the AI designer, platform, and automation.

60%

Growth, Testing & Partnerships

Creator acquisition, channel testing, and strategic partnership rollout.

20%

Product & Bottling R&D

New product development, bottle and packaging innovation, and line expansion.

Let's Scale together.

Contact

Eric Toz

Founder & CEO, BeautyBoss

eric@beautyboss.com 617-834-3096

The BeautyEntrepreneurshipCompany.

Avon for the TikTok Shop age.

We’re empowering Sally Sue, to create Sally Sue Organics.

Anyone can create a brand with ready to sell products in under 10 minutes.

All Startup Frictions have been Removed.

The BeautyBoss platformis a proprietary, in-house engine.

1,059+ brands built by our AI.600+ launched, selling live.

The engine is already running.

Three ways we earn —on every brand we create.

Subscription

Wholesale margin

Done-for-you

60,000 Sally Sues.$1 billion valuation.

The field

Why we're different

Our own AI — Brand & Label creator

6 million orders of experience

We run our own factory floor

ROADMAP: From infrastructure to an operating system for brands.

Infrastructure

AI Designer

Website builder

Beyond beauty

Operators who've alreadydone this at scale.

Eric Toz

Dan Richards

Mike Salguero

Raising $5MSeed Round to scale the engine.

Engineering & AI

Growth, Testing & Partnerships

Product & Bottling R&D

Let's Scale together.

The Beauty
Entrepreneurship
Company.

The BeautyBoss platform
is a proprietary, in-house engine.

1,059+ brands built by our AI.
600+ launched, selling live.

Three ways we earn —
on every brand we create.

60,000 Sally Sues.
$1 billion valuation.

Operators who've already
done this at scale.

Raising $5M
Seed Round to scale the engine.